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Privacy Policy

Effective Date: June 11, 2026  ·  Last Updated: June 11, 2026

Contents

  1. Information We Collect
  2. How We Use Your Information
  3. SMS / Text Messaging Consent
  4. Sharing of Information
  5. CRM & Marketing Platform
  6. Cookies & Tracking
  7. Data Retention
  8. Your Rights & Choices
  9. Children's Privacy
  10. Security
  11. Changes to This Policy
  12. Contact Us

1 Information We Collect

East Bay Center for Dental Excellence ("we," "us," or "our") collects information you provide directly and information gathered automatically when you interact with our website or communications.

Information You Provide

  • Name, email address, phone number, and date of birth
  • Insurance information and dental/medical history
  • Appointment requests, form submissions, and consultation inquiries
  • Payment and billing information (processed securely by third-party processors)
  • Communications you send us via phone, email, or web forms

Information Collected Automatically

  • IP address, browser type, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Device identifiers and cookie data

2 How We Use Your Information

We use the information we collect to:

  • Schedule and confirm appointments and consultations
  • Provide dental care and communicate with you about your treatment
  • Send appointment reminders, follow-up messages, and care instructions
  • Send promotional offers, newsletters, and educational content (with your consent)
  • Process payments and manage billing
  • Improve our website, services, and patient experience
  • Comply with legal and regulatory obligations

3 SMS / Text Messaging Consent

By providing your mobile phone number and opting in to receive text messages from East Bay Center for Dental Excellence, you expressly consent to receive SMS and MMS messages from us, including:

  • Appointment reminders and confirmations
  • Post-visit follow-up and care instructions
  • Promotional offers and special announcements
  • Practice news and EverArch implant updates
Message & Data Rates

Message and data rates may apply. Message frequency varies based on your interaction with our practice and the type of messages you have opted into.

You can expect to receive approximately 2–6 messages per month depending on your appointment schedule and opt-in preferences.

How to Opt Out

You may opt out of SMS messages at any time by replying STOP to any text message you receive from us. You may also text HELP for assistance or contact us directly at (727) 594-8042.

After opting out, you will receive one final confirmation message. No further messages will be sent unless you re-subscribe.

Your consent to receive SMS messages is not a condition of receiving dental care or purchasing any services. You may receive care regardless of whether you opt in to text messages.

Mobile phone numbers and SMS consent are never shared with third parties for their own marketing purposes.

4 Sharing of Information

We do not sell, rent, or trade your personal information. We may share your information only in the following circumstances:

Service Providers

We share information with trusted third-party vendors who assist us in operating our website and practice, including scheduling software, payment processors, and marketing platforms. These vendors are contractually obligated to protect your information and may only use it to perform services on our behalf.

Healthcare Operations

We may share protected health information as permitted under HIPAA for treatment, payment, and healthcare operations purposes.

Legal Requirements

We may disclose information when required by law, court order, or government regulation, or to protect the rights, property, or safety of our practice, patients, or the public.

5 CRM & Marketing Platform

We use GoHighLevel, a customer relationship management (CRM) and marketing automation platform, to manage patient communications, appointment workflows, and marketing campaigns — including SMS and email messaging.

Information stored in GoHighLevel includes your name, contact details, appointment history, communication preferences, and opt-in status for SMS and email. GoHighLevel processes this data on our behalf as a data processor under our instruction.

GoHighLevel's platform is used in compliance with the Telephone Consumer Protection Act (TCPA), the A2P 10DLC standards for application-to-person text messaging, and applicable carrier guidelines. All SMS messages are sent through registered 10DLC numbers.

For more information on GoHighLevel's data practices, visit gohighlevel.com/privacy-policy.

6 Cookies & Tracking

Our website uses cookies and similar tracking technologies to enhance your experience, analyze site traffic, and support marketing efforts. Types of cookies we use:

  • Essential cookies: Required for the website to function properly
  • Analytics cookies: Help us understand how visitors use our site (e.g., Google Analytics)
  • Marketing cookies: Used to deliver relevant advertising and track campaign performance

You may disable cookies through your browser settings, though some site features may not function as intended.

7 Data Retention

We retain personal information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce our agreements. Dental and medical records are retained in accordance with Florida state law and HIPAA requirements.

SMS opt-in records and consent data are retained for a minimum of 5 years to comply with carrier and regulatory requirements.

8 Your Rights & Choices

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data, subject to legal retention requirements
  • Opt-out of marketing: Unsubscribe from promotional emails or SMS at any time
  • HIPAA rights: As a patient, you have additional rights under HIPAA regarding your protected health information

To exercise any of these rights, contact us at info@eastbaydental.com or call (727) 594-8042.

9 Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13 without verifiable parental consent. If you believe we have inadvertently collected information from a child under 13, please contact us immediately.

10 Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

11 Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last Updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website or services after changes are posted constitutes your acceptance of the updated policy.

12 Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

  • Practice: East Bay Center for Dental Excellence
  • Address: 1960 E Bay Dr, Largo, Florida 33771
  • Phone: (727) 594-8042
  • Email: info@eastbaydental.com
East Bay Center for Dental Excellence
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